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Known as ‘scent branding’, businesses all over the world are investing in signature scents to harness the power of smells, memories, and emotion.

In simple terms, a nice smell can help your property stand out in a crowded market.

Baking

It’s an oldie, but a goodie. A recent poll by Bankrate UK found that baking was the winning smell for buyers of all ages. Those heady scents of rising yeast evoke emotions of comfort and safety.

You don’t have to be Mary Berry producing perfect loaves, but you could get some pre-made cake mix to pop in the oven before a viewing. If you’re a disaster in the kitchen, you can also buy ‘fresh bread’ scented candles.

Fresh linen

The smell of clean clothes is a winner when it comes to younger buyers. But instead of hanging out your laundry for all to see, grab yourself a fresh linen scented candle. It’s an aroma most associated with cleanliness.

Lavender

Once you get away from the bees hovering around a lavender bush, you can’t help but notice that intoxicating smell. So, it’s no surprise that the smell of lavender ranks highly when it comes to favourite fragrances. Lavender has got lots of positive qualities and is known for evoking feelings of calm and relaxation.

Coffee

Put your instant blend away, we’re talking about real freshly brewed coffee. It’s a strong smell that’s popular with younger age groups, and brewing a fresh pot before a viewing is easy (and cheap) to do. And if you get on well with the potential buyers, why not share a brew with them?

Vanilla

One of the most popular scented candle variations, vanilla is a great way to disguise unpleasant smells in the home (think whiffy pets or dirty gym kits). Aromatherapy buffs also believe that vanilla is a great stress reliever, creating a calm environment. What better smell to help sell your property?

Top Tip: Less is more when filling your home with scents, so don’t go crazy with artificial smells such as air fresheners. Instead, keep the aroma subtle and fresh. 

If you’re thinking about selling your home, contact us at Edward Ashdale today